4/9/2023 0 Comments Love from jony ive![]() Newson’s concept car was indeed delightful - real-world car-from-Pixar’s Cars vibe to it. Still want one today!!! But the Fun Design Train now only stops at Time, a Deee-Lite/CD-ROM/Dreamcast/iMac/Virgin Megastore car. It’s the perfect encapsulation of the style of that (Actually, Marc Newson’s Ford 021C concept was my dream car rightĪround 2000. (Which is one of many reasons the project was rebooted.) If they wind up shipping a car through this collaboration, it might not cost that much more than the scrapped first draft Apple Car under Ive, which I’ve heard - admittedly like fourth-hand - would have started at $150,000. ![]() Alongside its legacy production of itsĮngine-powered cars, the company sells clothes, watches and other Said it sees potential in working with LoveFrom across the whole įerrari declined to reveal the specifics of the collaboration, but Ive’s design company LoveFrom Inc., which he formed in 2019Īlongside industrial designer Marc Newson, will work with FerrariĪnd its largest shareholder, Netherlands-based Exor NV on a number Readies its debut into full electric vehicles. Katie Deighton, reporting for The Wall Street Journal:įerrari NV hired Apple Inc.’s former design chief Jony Ive as it We develop our own ideas,” signing off with “love & fury.” See it here.Ferrari Hires LoveFrom, Jony Ive’s Oddly-Named Design Firm Insatiably curious… We work on projects for joy. The simple text also spells out the collective’s deliberate nature and drive: “We are obsessed with the traditions of creating and making. The site elaborates that, even before launching any projects, people might recognize LoveFrom’s core from previous work of its creators. About a half-hour ago, Jony Ive sat down with Vogue editor-in-chief Anna Wintour as part of the RE:WIRED conference to talk about his new design collective LoveFrom. It’s punctuated with a comma to illustrate starting a shared conversation, describes Saville. In its animated form, the LoveFrom wordmark appears to be typed out. Nearly as old as LoveFrom’s debut announcement itself, the LoveFrom typeface was “crafted over the past two years” with “each character… lovingly redrawn, refined and meticulously crafted,” says a press release.įor modern and diverse displays, the team expanded from the Baskerville system to design a full-fledged versatile font family with multiple weights and optical sizes. The bespoke font that makes up its logo and body text, ‘LoveFrom Serif’, draws from letterforms and research from 18th-century type designer John Baskerville. Wallpaper* notes that the studio includes renowned art director Peter Saville and former Apple designers Chris Wilson and Antonio Cavedoni. We are designers, architects, musicians, filmmakers, writers, engineers and artists,” the group introduces itself. ![]() The site is purely text, reading like a letter as you scroll down, relying on a simple and succinct visual identity to capture LoveFrom’s clever design thinking and spirit. details the studio’s philosophy and what potential clients can expect from the firm. Now, two years after keeping observers on their toes, LoveFrom has taken its most public step: it has launched a website. First, it was founded by former Apple design chief Jony Ive and reputed industrial designer Marc Newson it’s a creative collective transcending the scope of design it maintains a close working relationship with Apple and that it has already picked up substantial partnerships with Ferrari and Airbnb. Since the announcement of its launch, fans’ understanding of LoveFrom has been scattered into little pockets.
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