![]() Need more evidence? Instagram yields an impressive 4.7 percent engagement rate per post. This alone can provide invaluable insights into how your current and potential customers view your products and services. Plus, one in five Instagram Stories shared by a brand receives a direct reply. With 80 percent of users following at least one business on Instagram, 56 percent of them browsed the brand’s website for more information after viewing their Instagram Story. Of those surveyed, 87 percent said seeing product information on Instagram inspired them to take action, such as following a brand, visiting a website, or making a purchase.Īnd it’s no surprise that Instagram Stories have boasted incredible engagement numbers too. According to studies commissioned by Facebook IQ, 83 percent of users discover new products and services on Instagram. Traditionally, Facebook has been the platform of choice for businesses looking to expand their presence on social media, but Instagram is slowly revealing better engagement figures. What Makes Instagram Stories so Effective? Keep reading to find out how to add a link to your Instagram story. Doing this will send your consumers right to your website so they can easily buy what you’re showing them as soon as they see it. Stories are a quick and easy way to introduce your products to your audience while also keeping track of who is seeing them and making it a highlight on your profile so consumers can go back and view them again later.ĭepending on how many followers you have, you can also add links to your stories. Nothing helped cement its hold on eCommerce businesses quite like the addition of Instagram Stories. What started as a simple way to share photos with friends and family, is now a powerful force behind the shaping of eCommerce businesses. The photo-sharing app has more than a billion users - and 500 million of them are active daily. If you’re old enough to remember the oh-so-slow dial-up days of the nineties, the fact that we live in an age where you can now share photos online instantaneously is unfathomable.Įnter Instagram. Add a Link to Your Instagram Stories Without 10k Followers.How to Add Links Via The Swipe-Up Feature.Why You Should Be Adding Links to Your Instagram Stories.What Makes Instagram Stories So Effective.Sharing is easier, more spontaneous, and more authentic than ever, and adding links to your Instagram story is an easy branding strategy. No need to endlessly contemplate images, captions, and filters to curate the perfect posts. ![]() But, perhaps best of all, Instagram Stories offer a low-pressure alternative to the platform’s high-pressure photo feed. Over the course of the last few decades, there’s no denying that the proliferation of social media has revolutionized the way we communicate.
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